When creating The Good, we had to figure out what the best product consistency would be. We realized that an oil wouldn't suffice. Oil particles are too large to penetrate further than the outer layer of the skin. Serums, on the other hand, are highly concentrated and dig deeper into the pores. Serums are the quickest way to get nutrients into the pores and help the skin recover from the inside out. We wanted to see real results, fast, and thus came The Good's serum formula.