This industry is a lot less regulated than you may think.
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No one said we have to sustainably wild-harvest our botanicals every season, ensuring they grow back every bit as full, wild, and powerful throughout the following year. We do it anyway.
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No one said we had to get certified by multiple organizations for clean ingredients and sustainably-sourced packaging — plus cruelty-free, non-toxic, and socially conscious production. We did it anyway.
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No one said we had to select recyclable glass bottles, with sustainably-sourced wood and as little plastic as possible. We did it anyway.
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Is it more expensive, compared to what the cost-cutting brands do? Yes. Is it worth it? To us, absolutely.