The Good took over 2 years to formulate.
We teamed up with world-renowned chemists and formulators to assess over 2000 botanicals. From there, hundreds of formulas were created and dozens of complexes were prototyped before we landed on a final combination of 27 active botanicals, chosen for the potency of their antioxidant and nutrient profiles.
The resulting formula was so high-quality, business advisors suggested we remove ingredients to cut costs. We said “no" and launched what we still believe is the most effective, clean skincare product available to men.
And it’s just the beginning 🚀.