chromat | INSTAGRAM | APR 04

"At #Chromat, McCharen is known for pushing the boundaries of clothing, often experimenting with tech to create runway-worthy wearables. So her team looks to professionals, like those at Intel, to provide insight on projects, such as a self-ventilating sports bra integrated with an Intel Curie module, also known as a shape memory alloy. 'That allows us to take our ideas and really bring it to some whole other place that we didn't even imagine,' she says. 'It's actually the most fun part of my job.'" #Chromat founder @BeccaMcCharen featured by @Fashionista_com on the importance of #ChromatTEAM collaborations. Read more at #Fashionista .com