Our Resort 20 collection (which debuts very, very soon!) will be our inaugural DTC-first collection, available exclusively at chromat.co and select pop ups.
Read more about our evolution from wholesale to direct-to-consumer and see our new pricing at Chromat.co/blogs/news
After conducting an extensive survey of #ChromatBABES like you, we found that you loved #Chromat’s mission of inclusivity and our innovative designs, but our price point was out of reach for a large portion of our community. Because of this, we have been brainstorming ways to make our garments more accessible to all.
At #Chromat we value ethical production and high quality sustainable materials- two major factors that affect our price point. The other factor is our wholesale markup, so the pieces can be available in places like Nordstrom and Barneys.
Since we did not want to sacrifice ethical production at our factories in NYC and the EU or forgo our focus on sustainability, we decided that cutting out the wholesale markup was the best way to ensure the price of our garments could be more accessible. This has allowed us to lower our retail price point so most swimsuits are available for under $200- starting now!
Learn more about our switch from wholesale to direct to consumer at chromat.co/blogs/news!
Photos of the #ChromatTEAM by @lovvr