Introducing the SS20 #ChromatXReebok Zig Kinetica, envisioned by @pvssykrew on #ChromatBABE Avatars Rue and XÆ 👥
Concepted and created in quarantine, the #ZigKinetica images capture the experience of living life in fully digital realms. A dance challenge filmed on a rooftop and transmitted to a bedroom screen culminates with a long-awaited IRL meeting (once it's safe again). 👥
The connection between #ChromatBABE avatars Rue and X Æ is one forged through digital communication in cyberspace while sheltering in place. 📲👥💻 As @pvssykrew told us in the blog Q&A (link in bio), “We strongly believe, love, care, and affection can be transmitted via different communication channels.
Without online communities, it would be hard to thrive, exchange knowledge and experiences, and support each other. Irl is cool, but for somebody who had limited resources when starting the adventure with digital media, online space always felt liberating. It all has changed a lot since we started, but we hope there still might be places in the cloud where one's presence doesn't have to be constrained.”
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If you’d like to shop the new collab, a portion of your order will be going towards NYC + Miami Covid19 Mutual Aid Networks: @fempowermia’s Community Bail Fund and @tcahnyc The Campaign Against Hunger NYC.
Link in bio to learn more.