Chromat is proud to premiere JOY RUN, a film by @tourmaliiine, on Tuesday, Sept 15 at 6pm EST at chromat.co as our official #NYFW digital event. The film continues the creative reimagining of athletics as a gender inclusive space, a vision that began with the Chromat AW20 Collection. The film premiere will be followed by a q&a panel with the director and stars of the film on zoom. Register via link in bio.
JOY RUN centers on sports & athletics, which have an incredible capacity to bring people together and offer powerful opportunities to be creative and focused with our bodies. To feel fully alive.
As we witness with yesterday’s news about Caster Semenya, we are in a moment where there is so much happening on an international and local level around sports that reproduce a world we don’t need or deserve.
It is in that context, #ChromatJOYRUN models the ways that sport -in its broadest form- can be a force for pleasure, for lifting each other up, for reveling in the deliciousness of our bodies. For joy!