Our Creative Director Jeff Staple worked with Nike SB to bring back the pigeons, 12 years after the drop of the originals made the front pages of newspapers. The Lower East Side shut down again. This time around there were no baseball bats, machetes, injuries, or arrests. Many thanks to NYPD, @NikeSB, and @reedspace team LES for their help #staysmooth . Check out our blog for the full recap.
#staplepigeon #NikeSB #pigeondunks