In 2010, Sneaker Freaker released one of the funniest ad campaigns to ever grace the sneaker scene. Our team has a soft spot for unique marketing efforts, so we had to pay homage to our good friends over at @sneakerfreakermag for the release of their @asicsarchive Gel-Kayano "Melvin" aka "Son of Alvin." More photos to come, stay tuned to the blog for more details!