The Business of HYPE is a weekly series brought to you by @hypebeast Radio and hosted by our creative director @JeffStaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On a recent episode, Jeff sits down with designer and entrepreneur @MikeCherman, best-known as the founder of ICNY and Chinatown Market. Despite his myriad contributions to streetwear, Mike’s working hand was largely invisible. Much of his work is instantly recognizable.