katherinetype | INSTAGRAM | SEP 11

Beautycounter’s scientists have invented a moisturizer that mimics your skin’s biology. Moisturizer is a tricky product. Our skin’s moisture levels change throughout the day, and depending on the season, many products that feel good in the morning don’t work by the afternoon or evening, when conditions change. Leave it to Beautycounter to solve the problem by creating an optimal product that adapts to your skin, identifying when it is drier or sweatier. We have created a bio-mimicking formula that deploys ingredients in green olives, beetroot, and green rice. The moisturizer matches the structure of your skin and adapts to its hydration levels throughout the day. In a clinical study, the product appeared to keep users’ skin optimally hydrated for 26 hours. There’s clearly a market for an adaptive moisturizer. Beautycounter sold out of our cream in the first 24 hours after it launched. We are now feverishly working to make more to meet demand. Shop link in profile above ⬆ #betterbeauty