Our NEVER LIST™ just got a little bit longer
At Beautycounter, we are dedicated to continual improvement—and that means assessing the best scientific literature to screen ingredients for safety.
When formulating our products, we prohibit the use of harmful or questionable ingredients – and we just increased that number from 1,500 to 1,800.
As part of that process, we learn more about ingredients, and our internal scientists have identified approximately 300 more ingredients we decided to include on The Never List™. And remember, our Never List, which is at the core of how we formulate is only a small part of the big picture of what we do at Beautycounter. We are so much more than just a list. But this is Step one..... Together with our strict ingredient screen and B Corpration Top Level Certification, we are beyond clean...