This story will change the way you shop beauty forever.
We’re committed to going beyond clean to become the first beauty brand with a fully traceable mica supply chain. Our team spent over a year traveling the world conducting on-the-ground audits to make sure people who mine our ingredients are safe and treated with respect. .
.
So many other companies voice their thoughts but take no action. At Beautycounter we have decided to do something about it. We never just "talk the talk", we take action and "walk the walk". Follow our journey—and get involved. THIS is what it means to part of a clean beauty leader. We work tirelessly to make the world a better place.
Please take time to watch the full documentary posted on my wall above.
Trust me, you will be shocked to understand the hidden truth about an ingredient you use every day. .
.
. #betterbeauty #skincareproducts #mica #responsiblesourcing #wecare #cleanbeauty #beautycounter #cosmetics #beautyonamission #cosmeticreform #transparency #ingredient #sustainability #stopchildlabor #helpourchildren