freedomdorann | INSTAGRAM | FEB 22

I can’t believe I’m actually writing this. In October 2017 I had an idea to have an online retail store where you could shop emerging brands such as @mujjostore and @thomasclipper through to established brands such as @cartier and @apple across fashion, home and beauty, covering all price ranges all in one site. It’s taken a year and a half to set-up and figure it all out and I am so proud of where it is today; it’s not perfect and it’s probably going to take around a year to get to the point where I am fully happy with the brand selection and curation, but we all have to start somewhere and there’s only so much that can be done pre-launch. I couldn’t have got to this point without my staff from editors to brand managers to my accountant and so this is the start of a very exciting and hopefully long journey. Welcome to @nethrial