On average, we wear an item 7 times before throwing it away….crazy, right?! So we challenged 100 people to wear ADAY as many times as humanly possible.
Introducing our first ever #OutfitRepeaterChallenge ✨. The challenge officially kicks off today & over the next 14 days, we’ll be sharing our progress as our participants (and our team!) wear ADAY as many times as they can. At the end of the challenge, we’ll pay our participants in ADAY credit for every outfit they put together or they can donate what they earned to Cool Effect, a non-profit working to offset carbon emissions.
We’re so excited to share this with you, & you can follow along with our hashtag #outfitrepeaterchallenge. Best of luck to all of our participants 🎉 P.s. if you’re interested in participating in round 2, leave us a comment below!
Source: Censuswide