A little bit more about why we do #Friendsgiving ❤️ At ADAY we’ve made a conscious decision not to discount. We believe that if a product needs to go on sale, it shouldn't have been made in the first place, which is why we put so much work into the design of each piece + challenge it until we’re convinced we need it.
For us, the holidays are about spending time w/ the people we love + experiencing things together (like that hike in Peru you’ve been planning w/ your BFF for the last 3 years.) So instead of Black Friday, this year we are celebrating a week of Friendsgiving by matching any purchase w/ a gift for your friend — so you can plan more adventures together.
Love, team ADAY xx