To mark the next step in ALIGNE’s journey, the brand has partnered with interiors designer Joel Donovan of The Interiors Concierge to design Ginny’s Upper East Side apartment.
The project celebrates East London creativity in a New York context, blending timeless interiors with playful detailing and a focus on craftsmanship. It also marks several firsts: ALIGNE’s new US base, Joel’s first American project and the US debut of Colours of Arley’s ‘Split’ fabric.
The result is a calm and serene space, that feels intimate for family downtime, while effortlessly hosting dinners, press interviews and brand moments. Sporty checks and rich textures meet the subtle references of ALIGNE’s cobalt blue upholstery all throughout the space, while Alley Bell hand painted a bespoke decorate design on the walls in the main bathroom.
Collaborators: @the_interiors_concierge @alley_bell @coloursofarley @houseofhackney @sohohome @headboardsworld @estellecoloredglass @nordicknots @parachutehome @societysocial @erictrine 📸 @claireesparros