#25yearsofAH ✨ In 2005, the global expansion of Alpha-H began as we launched into the UK via @qvcuk. Back then, the UK e-commerce market was just starting out and in 2008 Alpha-H was one of the first brands to launch on @cultbeauty. From there distribution grew quickly to include iconic department store @marksandspencer in 2016 and most recently, @theofficialselfridges in 2019.
This is one of our favourite UK memories – turning the iconic black cabs to gold in London to celebrate our 15th birthday. #alphah