“When I go back to 1995, everyone was so frightened of the word ‘acid.’ We defended acid and the tingle our products produced for such a long time... this was never a trend or fad for us. It was always the backbone and the heartbeat of the brand." - Alpha-H Owner and Director Michelle, in a recent interview with @beautyindependent. Read it in full via our stories ♥️ #alphah #alphaholics #hereforthefierce