Your skin's happy place sits at a pH of 5.5-6.0 — meaning it is not too Acidic (oily) or Alkaline (dry), and in a place to absorb topical products whilst preserving your skin's barrier 💧 Our Balancing Cleanser mimics the natural pH of our skin, at 5.5-6.0, making it a gentle, non-stripping cleanser that removes makeup and debris, leaving the skin prepared for ingredient absorption. Are you using a pH balanced cleanser? #AlphaH #Activate