CONTEST!!! Baxter is LOVIN' his new Pura Vida Beanie! Do you wanna win a $100 gift card to our website and get a new PV beanie of your own?! Post your best PET photo wearing anything Pura Vida and hashtag #PuraVidaPets for your chance to win! One lucky fan will be announced Monday at noon PST. #PuraVidaPets #PuraVidaBracelets