In a world where everything is ready to be remixed, how do you design a distinctive visual identity for a creative empowerment brand? Table stakes, of course, are a clean wordmark & tight color pallete (thank you @aaronrobbs!). But to truly live our values, we felt strongly that our identity needed to always remain a "work in progress," eager to be "changed" by stickers & more. Take our glpyh alone, pictured here first in orange, becoming the rays of a setting sun. Or the glyph in white, floating above a photochrome landscape, ominously surrounded by pilons, as if a construction site or crime scene. Or the glyph in black, brought to life as a knight composed of only picture frames & outreached arms. We've started to collect & share these brand remixes with imagery that you're likely to see in future product releases, under the moniker "All Apply." While we've had fun letting our imaginations run wild, we're even more excited to see where you all take it!
Artistic Credit:
(1) Detroit Publishing Co., Bois du Boulogne, 1905, Photochrom Print.
(2) Detroit Publishing Co., Sunrise, 1905, Photochrom Print. Also, Getty Images.
(3) "Lake George" (1922). Alfred Stieglitz.Enameled frame, 19th c., Enamel, glass, gold, and pearl; Probably United States Pottery Company, 1852–1858, Mottled brown earthenware; Sansovino-style frame, mid-16th century, Pine. Carved, gilt; dark mauve bole, thin gesso, dragon's blood and think green glazes. Also, Getty Images.
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