As a team full of creatives, we at Apply know how hard it is to make memorable art. So, while we champion remix, we care deeply about celebrating sources of inspiration, providing attribution, and compensating contributors accordingly.
There are real limits, however, as a young company, to what we can afford to pay in licensing fees. So, we’ve become deep appreciators of work in the public domain, which is quite literally imagery that belongs to society. While original paintings, photographs, films, etc will remain in private collections and accrue in value in perpetuity, reproductions of anything more than ~100 years old are freely available to be studied, reproduced, and reimagined. And given the exponential increase of media created over the last century, every day, incrementally more & more of it becomes available to explore and - in our case - build upon. Often, these works are made available to us by public institutions (ex: libraries, universities, museums), as a means of preserving heritage & broadening access to history. Join us in celebrating the treasures of the public domain & thanking contributing archivists. One of our favorite sources is The Public Domain Review (@publicdomainrev). We’d love to know yours!
Samuel Dunn, A General Map of the World, 1794; Book of Hours of Margaret of Foix, 1471-1486; Aubrey Beardsley, How Morgan le Fay Gave a Shield to Sir Tristram, 1893; Julia Margaret Cameron, The Mountain Nymph Sweet Liberty, 1866; Detroit Publishing Company, Sunset from Cripple Creek, Colorado, 1899; Samuel Dunn, A General Map of the World, 1794; Carol M. Highsmith, The 1951 Mies van der Rohe-designed Farnsworth House, an icon of 20th century modern architecture in Plano, Illinois, is owned by the National Trust for Historic Preservation, 1980-2006.
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