This is pretty big for us.. We set out as a brand to make a bit of a difference to how much people wore and relied on jeans. We felt like if we wanted to look good we just wore jeans all the time. We literally haven’t worn a pair for two years now, partly because we couldn’t find any we really loved but we wanted more casual alternatives too like our track pants or essential trousers. Anyway we sampled our own to see if we could achieve what we wanted. They had to be perfect if we were to sell them as it was never something ARNE was meant to create or was about but here are the very first pair... more details to follow #ARNE