? Our cofounder @urska.bellabeat on WHY: “I started Bellabeat in 2014 because I felt that women are overlooked as users of technology and health/fitness/wellness products. When looking for products that I would feel excited about, all I could find was cold, clunky, plastic tech; or overly competitive, guilt-tripping apps and communities.
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I wanted to make a change for women that want to improve their lifestyle with the help of technology, but in a way that is approachable, supportive and motivating. I wanted to design wellness products that get women excited about taking care of themselves, but also fit seamlessly into our style in any occasion. I wanted to build technology that doesn’t overburden and distract us from things that really matter.
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Just like most women, I don’t want just another gadget that screams more notifications at me, or one that I have to remember to charge every night. What I want is to access relevant data and information on my own time so that I can uncover which areas of my well-being I can improve, as well as make informed choices about how and when to work on them.
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And this is what our brand is all about. At Bellabeat, we are committed to merging innovation in design & technology to create products that help women change their lifestyle for the better. We want to encourage and inspire women to put themselves first, so that they could achieve everything else they want in life.” ?
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