beambrooklyn | INSTAGRAM | MAR 06

Arresting images from the pages of Maurizio Cattelan and Pierpaolo Ferrari's @toiletpapermagazineofficial gives this dinnerware collection by @selettiworld some serious art world credibility. When interviewed by The New Yorker on his process for creating images for the magazine, Cattelan explained "every issue starts with a theme, always something basic and general, like love or greed. Then, as we start, we move like a painter on a canvas, layering and building up the issue. We always find ourselves in a place we didn’t expect to be. The best images are the result of improvisation.” Many images are rejected, he said, because they’re “not Toilet Paper enough.” What makes a Toilet Paper photo? “We keep homing in on what a Toilet Paper image is. Like distilling a perfume. It’s not about one particular style or time frame; what makes them Toilet Paper is a special twist. An uncanny ambiguity.” Shop now on beambk.com. #bringdesignhome #style #design #art #modernart #homegoods #homedecor #interiors #interiordesign #williamsburg #brooklyn #nyc #shopsmall