Today, we're looking back at #TheMakers tour with @hara_thelabel founder @alliecameron in her mid-century home in Torquay. ✨
During her high school years, creative Allie Cameron started her own small business where she would find and sell vintage and secondhand fashion pieces online. It was during this time and after her travels to India that she became acutely aware of the environmental impacts the fashion industry has on the planet and she decided she wanted to be part of the change. Enter HARA The Label, the sustainable clothing label Allie founded at just 23 years of age. 💫
HARA The Label uses natural dyes and bamboo fabric to create a soft range of underwear, loungewear, and sportswear. Every step of the process from cut to dispatch is conducted from their Melbourne factory and the brand has teamed up with the Environmental Justice Foundation to support their environmental projects. They are currently working on new products for men and non-binary people as well as a maternity range. ✨
As far as her home base goes, Allie was introduced to the 1960s abode by a friend. Surrounded by lush greenery and a creek, this home feels welcoming inside thanks to warm timber cladding and and a wood burning fireplace in the living area. In the best way possible, this home almost looks as though it hasn't been touched since the 1960s. ✨
We spoke to Allie about the challenges she's faced as a business owner, the single most crucial tool she's used to further HARA The Label, and how she knew this was the home for her. Read more at the link in bio.
[IMAGE: a carouself of six images from within Allie Cameron's home.]