If you’re a linen aficionado you’ll notice that our pricing is more attainable than other offerings on the market. So, how can we offer our premium, 100% French flax linen products at a more accessible price point? The answer is simple—we’ve cut out the middle man to pass the savings on to you. ✨
At Bed Threads, we’ve elected a vertical business model rather than trade to other businesses, which means we only sell direct to you, our valued customer. Cutting out the middle man means we can offer you a dramatically reduced price for high-quality linen bedding. Because ultimately, we believe that a good night’s sleep should be accessible to everyone—and that it's silly to have to compromise on quality or price—in the (never-ending) pursuit of catching those elusive zzzs.
Still, you might be wondering, what makes linen so expensive in the first place? In a nutshell, manufacturing linen is a laborious and time-consuming process. (Fun fact: It takes 90 or so days from sowing the flax seed to harvest alone.) The flax plant only grows in specific climates (and conditions are best in Western Europe), and the linen fibre itself is inelastic and breaks easily. This means spinning and weaving machines must run at lower speeds, resulting in less linen produced per day. Basically, linen requires more time and resources to produce than cotton, which is why it costs more.
That said, we’ve found a way to disrupt the old-school way of doing things. We sell exclusively on our website instead of via a range of partners, in order to keep the price as low as possible, for what is truly a luxurious and premium product. ✨
#BedThreads
[IMAGE: a birdseye view the right half of a bed made with Terracotta and Pink Clay linen bedding. On the right-hand side of the bed is a small wooden sidetable. On top of the table is a vase of dried out native flowers.]