"I’ve always been passionate about Ayurveda... Lanny, my business partner, had also studied Ayurveda so we had this in common and always shared different ideas, remedies, or recipes with each other. But it was on one of our many trips to India that we discovered some beautiful perfume distilleries and fell in love with the whole scent-making process. We knew that we could draw upon our Vedic knowledge and try to incorporate the two." — Madeleine Whitter tells us about how her beauty brand @the_ayu came to be. Link in bio. ✨