NEW IN: This is it. The hero product. The first fragrance oil dreamt up by @the_ayu’s founders when they were searching for a richly scented perfume that also channelled the values of Ayurvedic medicine. Souq is the one, a perfume oil thick with heady rose and jasmine florals, pared back with the grounding notes of musk and sandalwood. Hand blended using traditional Ayurvedic herbs and organic jojoba oil, a little goes a long way with this fragrance. Now available at Bed Threads. 💫