Pure linen used to be unaffordable. Not anymore. The production of pure linen is labour-intensive, time-consuming and rests in the hands of nature, making it a hot, high-priced commodity. This is because flax only grows in certain climates—a particular stretch of Western Europe that spans from France to the Netherlands to be exact—and demands a lot of time and resources to manufacture, resulting in retail mark-ups. So what’s the point? The final product is beautiful, durable and will outlast cotton or silk. (Never mind, synthetics.) At Bed Threads, we’ve cut the middle-man out to deliver you practical, premium bedding at a price you won’t lose sleep over. Our 100% linen bedding is available via our website exclusively, so we can guarantee high quality at a fair price. Plus, being direct to consumer, we can also ensure plastic-free packaging, and a fully carbon neutral delivery—so you can rest easy about your eco-friendly choice, everytime your head hits the pillow. 💫