bed.threads | INSTAGRAM | JUL 17

Forget what you think you know about thread count. It's a myth that higher thread counts equal superior bedding. Sheets that boast astronomical numbers are actually made up of threads woven together artificially to up their thread count. We don’t measure our linen by this metric—as linen is a totally natural fibre, its rating is measured by grams per square metre. This indicates how heavy it is. With a cool GSM of 170, our linen is light enough to stay breathable during summer, heavy enough to act as an insulator in winter, and thick enough to withstand wear or tear. This means it’s the optimum weight to lull you into a deep, uninterrupted sleep, night after night. 💫