OXIDATION HAPPENS.......WHETHER BY BLEACH OR BY AGE, SHINY, STRONG, SUPPLE LOCKS GIVE WAY TO DULL, WEAK, BRITTLE STRANDS.
GOING BLONDE OR GOING GRAY DOESN’T HAVE TO RUIN YOUR HAIR. THE BLNDN COMPLEX DEFENDS YOUR LUSCIOUS LOCKS BY NEUTRALIZING THE BREAKDOWN CAUSED BY OXIDATION.
How I Keep My Platinum-Blonde Hair Bright and Healthy????
I've been bleaching my hair platinum blonde for a decade, and surprisingly it's in good shape. I attribute this to my expert colorists, of course, but also to the fact that I take care of my hair as if it were insured, like J.Lo's booty. These are my favorites for staying strong and icy cool.
After a decade working in the professional beauty industry and two decades chemically lightening our locks, we were constantly searching - and constantly astounded - that we couldn't find a product line to repair the damage we were inflicting on our hair with each salon visit. So we set on a mission.
A mission to gain a deeper understanding of what's going on beneath the surface to create a product that fixes the structural damage bleach was causing. We put together a team of world class beauty chemists, and during our research, discovered that whether by bleach or by age, oxidation is wreaking havoc on all of our locks. Our scientific research uncovered that as we age, our hair actually bleaches itself from the inside out. We developed the BLNDN complex to both reverse the oxidative effects from coloring as well as to turn back the clock for women with the same kind of damage simply from the aging. #blndn #exclusivebeautysupplies #atlantasalons #atlantahairstylist #atlantastylist #atlantahair #atlantamakeupartist