{"id":1314,"date":"2019-10-21T21:30:26","date_gmt":"2019-10-21T21:30:26","guid":{"rendered":"http:\/\/blog.foursixty.com\/?p=1314"},"modified":"2025-08-29T22:10:39","modified_gmt":"2025-08-30T02:10:39","slug":"7-foolproof-black-friday-cyber-monday-instagram-hacks","status":"publish","type":"post","link":"https:\/\/foursixty.com\/blog\/7-foolproof-black-friday-cyber-monday-instagram-hacks\/","title":{"rendered":"7 Foolproof Black Friday Cyber Monday Instagram Hacks"},"content":{"rendered":"\n

An uptick in bright bold colours, intense graphics, and loud fonts on Instagram feeds is usually a solid indicator of Boxing Day\u2019s early cousins: Black Friday and Cyber Monday (BFCM)<\/a>. These six foolproof Instagram hacks will help you be prepared for the holiday shopping season and to stay ahead of the social commerce game.<\/p>\n\n\n\n

1. Do what comes naturally<\/h3>\n\n\n\n

Your community is already on social media. They are also already engaging with your brand, even if you don’ realize it. While you can spend hours carefully crafting a hashtag, consider: how does your customer engage? Are they tagging you in Stories or in Posts? Are they tagging your brand within a comment on a post featuring you? <\/p>\n\n\n\n

Start your strategy by revising the current habits of your community, and amplify it. If they tag your brand in Stories, don’t encourage them to post a photo to their feed. Tell them to tag you in your Stories. Encourage their natural habits.<\/p>\n\n\n\n

2. Share and make aware with a custom Instagram hashtag<\/strong><\/h3>\n\n\n\n

We know: hashtags are on the way out. But stay with us: to keep better track of your BFCM campaign create a custom hashtag to use with all your posts. Not only will your posts not drown in the millions of #blackfriday #cybermonday hashtag posts, a custom hashtag will make it easier for your loyal followers to shop with you. Not interested in a one-trick pony for your community? Use a hashtag that can live on as a gifting or wishlist hashtag for use year-round. Take it one step further with a surprise and delight campaign for those who use the hashtag.<\/p>\n\n\n\n

3. Excite and ignite with social video<\/strong><\/h3>\n\n\n\n

By now you\u2019re well aware that video content is king in the world of social media, so use that to your advantage when planning your campaign. Video is where you\u2019ll want to focus your efforts as 1 in 3 US mobile shoppers<\/a> say that they discover new brands and products through video content. Incorporate high-quality videos optimized for Instagram stories and IGTV to showcase your products and drive people to get shopping. Foursixty’s Shoppable Instagram feed supports this video content, so it will live on across your website, too.<\/p>\n\n\n\n

Consider posting video testimonials from customers who\u2019ve purchased your products before or behind-the-scenes content such as sneak peeks and unboxing. Don’t have UGC video? Fake it. Stitch together a UGC Product Gallery for a given product and share in social media and via ads.<\/p>\n\n\n\n

\"\"
Highlight UGC via video: simply stitch together a few images from a product gallery to inspired users to engage via movement.<\/figcaption><\/figure>\n\n\n\n

4. Provide and inspire with gift guides<\/strong><\/h3>\n\n\n\n

What makes your followers\u2019 lives easier while boosting sales? Share inspiring gift guides! These are a great way to make use of UGC. Through shoppable Instagram feeds, users can simply find a wealth of information such as product pricing with a single tap.<\/p>\n\n\n\n

Here are a few gift guide ideas to get you started:<\/p>\n\n\n\n