{"id":1959,"date":"2025-05-24T14:09:01","date_gmt":"2025-05-24T18:09:01","guid":{"rendered":"https:\/\/foursixty.com\/blog\/?p=1959"},"modified":"2026-03-30T21:35:07","modified_gmt":"2026-03-31T01:35:07","slug":"instagram-monetization","status":"publish","type":"post","link":"https:\/\/foursixty.com\/blog\/instagram-monetization\/","title":{"rendered":"How Does Instagram Monetization Work in 2026? Everything You Should Know"},"content":{"rendered":"\n<p>Once upon a time, Instagram was a cute online photo album where you could post your favorite iPhone snapshots of sunsets and plane wings.<\/p>\n\n\n\n<p>Now, it\u2019s an essential tool that helps entrepreneurs and creators connect with audiences\u2014and make money.&nbsp;<\/p>\n\n\n\n<p>Lots of it.&nbsp;<\/p>\n\n\n\n<p>Entire careers have been built using this app with humble beginnings.&nbsp;<\/p>\n\n\n\n<p>If you want to dip your toe into the lucrative waters of Instagram, our guide to Instagram monetization will help you get started.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll cover it all: physical products and <a href=\"https:\/\/foursixty.com\/blog\/instagram-subscriptions\/)\">Instagram subscriptions<\/a>. <a href=\"https:\/\/foursixty.com\/blog\/shoppable-posts\/\">Shoppable posts<\/a> and branded content. Digital products and sponsored posts.<\/p>\n\n\n\n<p>By the end of this guide, you\u2019ll have the skinny on the most up-to-date monetization strategies, tools, and potential real-world earnings.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-toc gs-toc gspb_toc-id-gsbp-66ed3f2\" id=\"gspb_toc-id-gsbp-66ed3f2\" itemscope itemtype=\"\"><div class=\"gs-autolist\"><div class=\"gs-autolist-item\" itemscope><span class=\"gs-autolist-number\">1<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"Can You Really Monetize Instagram?\"\/><a class=\"gs-scrollto\" href=\"#can-you-really-monetize-instagram\">Can You Really Monetize Instagram?<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemscope><span class=\"gs-autolist-number\">2<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"The 5 Top Ways to Monetize Your Instagram in 2025\"\/><a class=\"gs-scrollto\" href=\"#the-5-top-ways-to-monetize-your-instagram-in-2025\">The 5 Top Ways to Monetize Your Instagram in 2025<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemscope><span class=\"gs-autolist-number\">3<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"How Much Can You Earn on Instagram?&nbsp;\"\/><a class=\"gs-scrollto\" href=\"#how-much-can-you-earn-on-instagram\">How Much Can You Earn on Instagram?&nbsp;<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemscope><span class=\"gs-autolist-number\">4<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"FAQs\"\/><a class=\"gs-scrollto\" href=\"#faqs\">FAQs<\/a><\/span><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-you-really-monetize-instagram\">Can You Really Monetize Instagram?<\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/Pr1P5dL0lUMpjjJHTe\" width=\"480\" height=\"480\" style=\"display:block;\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe>\n\n\n\n<p>Yes, you can, and you don\u2019t have to have millions or even thousands of subscribers to monetize your Instagram account.<\/p>\n\n\n\n<p>Instagram offers built-in monetization tools that reward reach, engagement rates, content value, and <a href=\"https:\/\/foursixty.com\/blog\/loyalty-program-examples\/\">audience loyalty<\/a>.<\/p>\n\n\n\n<p>To get started, you\u2019ll need either a creator account or a business account. Your Instagram profile has to follow <a href=\"https:\/\/help.instagram.com\/2635536099905516\" target=\"_blank\" rel=\"noopener\">Instagram\u2019s rules for making money<\/a>.&nbsp;<\/p>\n\n\n\n<p>These rules spell out who\u2019s allowed to earn money, what kind of content you can post, and how you must clearly state when a post is sponsored.<\/p>\n\n\n\n<p>Make sure you read them\u2014like <em>really<\/em> read them\u2014before you get started. When our writing team was working on an article about <a href=\"https:\/\/foursixty.com\/blog\/how-to-link-shopify-to-instagram\/\">how to connect Instagram to Shopify<\/a>, we made a mock Instagram Business account.&nbsp;<\/p>\n\n\n\n<p>It took about 20 minutes for Meta to figure out we weren\u2019t serious about selling anything on Instagram. The account got flagged and blocked from monetization.&nbsp;<\/p>\n\n\n\n<p>Moral of the story? Meta, Instagram\u2019s parent company, is serious about the rules.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-5-top-ways-to-monetize-your-instagram-in-2025\">The 5 Top Ways to Monetize Your Instagram in 2025<\/h2>\n\n\n\n<p>Ready to learn how to turn your Instagram account into a money-making machine? Here are the top 5 ways you can use the Instagram app to grow your career.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-instagram-subscriptions\">1. Instagram Subscriptions<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"600\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-1.png\" alt=\"A picture of an instagram influencer (Screenshot) showing how to build deeper connections.\" class=\"wp-image-1948\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-1.png 1013w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-1-300x178.png 300w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-1-768x455.png 768w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/figure>\n\n\n\n<p>Instagram Subscriptions helps content creators earn predictable income from their most engaged followers.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how it works. Subscribers pay you a monthly fee, and in exchange, they get to see exclusive content that you publish on your Instagram account.&nbsp;<\/p>\n\n\n\n<p>This exclusive content is highlighted with a purple subscriber ring. Subscribers also get a special badge that shows up next to their name in comments and DMs.&nbsp;<\/p>\n\n\n\n<p>You can make Instagram Subscription-only:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lives<\/li>\n\n\n\n<li>Stories<\/li>\n\n\n\n<li>Reels<\/li>\n\n\n\n<li>Posts<\/li>\n\n\n\n<li><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-broadcast-channels\" target=\"_blank\" rel=\"noopener\">Broadcast channels<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.instagram.com\/749572172743426?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">Social channels<\/a> where you can speak privately with up to 250 subscribers<\/li>\n\n\n\n<li>Early access to content<\/li>\n\n\n\n<li>Ask me anything (AMA) sessions<\/li>\n<\/ul>\n\n\n\n<p>When you enable Instagram Subscriptions, followers will see a purple crown icon on your profile page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2-473x1024.png\" alt=\"a mobile screenshot of an instagram influencer's instagram homepage. (Fuji_an), over 20 million followers.\" class=\"wp-image-1949\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2-473x1024.png 473w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2-138x300.png 138w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2-768x1664.png 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2-709x1536.png 709w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2-945x2048.png 945w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-2.png 968w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p>They can click the icon to see a subscription page for your exclusive content.&nbsp;<\/p>\n\n\n\n<p>You can set the <a href=\"https:\/\/help.instagram.com\/748353609674535\/?helpref=related_articles\" target=\"_blank\" rel=\"noopener\">monthly subscription price<\/a> to be anything from $0.49 a month to $99 a month, and you <em>can <\/em>make changes to the price as you go. But subscribers will always pay the amount the subscription cost at the time they signed up, so choose your pricing carefully.&nbsp;<\/p>\n\n\n\n<p>Some creators charge super-low prices for their monthly subscriptions, which makes it far more likely that they\u2019ll get a ton of sign-ups.&nbsp;<\/p>\n\n\n\n<p>Take @fuji_an, for example. A subscription to this creator\u2019s exclusive content only costs $0.49 a month. With over 79,000 subscribers, that\u2019s over $38,700 a month in revenue before taxes and fees.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3-473x1024.png\" alt=\"Screenshot of subscribing to fuji_an's instagram a monthly charge of 0.49$ USD.\" class=\"wp-image-1950\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3-473x1024.png 473w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3-138x300.png 138w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3-768x1664.png 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3-709x1536.png 709w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3-945x2048.png 945w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-3.png 968w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p>While Instagram itself doesn\u2019t take a cut, both the App Store and Google Play charge a 30% fee on in-app purchases like subscriptions. So in your first year, you\u2019ll receive about 70% of the subscription price per subscriber. After a year, the cut may drop to 15%, increasing your share to 85%.<\/p>\n\n\n\n<p>Clearly, there\u2019s money to be made with Instagram Subscriptions.&nbsp;<\/p>\n\n\n\n<p>But not every account qualifies. To enable Instagram Subscriptions, you must:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow <a href=\"https:\/\/foursixty.com\/blog\/instagram-monetization-policies\/\">Instagram\u2019s<\/a> <a href=\"https:\/\/help.instagram.com\/512371932629820?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">Partner Monetization Policies<\/a>, <a href=\"https:\/\/help.instagram.com\/2635536099905516?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">Content Monetization Policies<\/a>, and <a href=\"https:\/\/transparency.meta.com\/policies\/community-standards\/\" target=\"_blank\" rel=\"noopener\">Community Standards<\/a><\/li>\n\n\n\n<li>Have at least 10,000 followers on your professional Creator or Business account<\/li>\n\n\n\n<li>Be at least 18 years old<\/li>\n\n\n\n<li>Agree to the <a href=\"https:\/\/help.instagram.com\/428170012083491?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">Instagram Subscriptions Terms of Use<\/a><\/li>\n\n\n\n<li><em>Not <\/em>be an account that posts content focused on kids, as these accounts aren\u2019t eligible to participate in Instagram Subscriptions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>See the full breakdown of <a href=\"https:\/\/help.instagram.com\/478012211024479?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">Instagram Subscriptions eligibility requirements<\/a>.&nbsp;<\/p>\n\n\n\n<p>You must also be prepared to offer a steady diet of valuable, subscriber-only content that\u2019ll keep subscribers engaged.&nbsp;<\/p>\n\n\n\n<p>Follow Instagram\u2019s <a href=\"https:\/\/help.instagram.com\/406451644272016?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">guide to setting up Instagram Subscriptions<\/a> to get started.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Most creators start by charging between $2.99\u2013$4.99 monthly, which adds up quickly even with a small number of subscribers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-sell-physical-products-on-instagram-shop\">2. Sell Physical Products on Instagram Shop<\/h3>\n\n\n\n<p>If you sell physical products, you can <strong>create a shop on Instagram<\/strong> and sell things straight from your Instagram posts, <strong>Instagram Reels<\/strong>, and Instagram Stories.&nbsp;<\/p>\n\n\n\n<p>To start creating shoppable posts, you must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a business page on Facebook<\/li>\n\n\n\n<li>Make sure your Instagram account is set to \u201cbusiness\u201d rather than personal<\/li>\n\n\n\n<li>Build your product catalog\u2014or sync your Shopify or WooCommerce catalog<\/li>\n\n\n\n<li>Review and sign the Seller Agreement<\/li>\n<\/ul>\n\n\n\n<p>Once your shop gets approved, you can curate which products appear in your shop, create collections of products to feature, and run promotions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4-473x1024.jpeg\" alt=\"Screenshot of old navy's instagram, highlighting the (Shop) in their instagram store navigation.\" class=\"wp-image-1951\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4-473x1024.jpeg 473w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4-138x300.jpeg 138w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4-768x1664.jpeg 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4-709x1536.jpeg 709w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4-945x2048.jpeg 945w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-4.jpeg 968w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p>You can even track when followers or customers post about your brand, then <strong>turn that user-generated content (UGC) into shoppable<\/strong> Stories, Reels, and posts that link directly to your product pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-offer-digital-products-on-instagram\">3. Offer Digital Products on Instagram<\/h3>\n\n\n\n<p>While the Instagram Shop feature only supports physical products, you can absolutely sell digital products\u2014like online courses, templates, eBooks, and presets\u2014through your Instagram account.&nbsp;<\/p>\n\n\n\n<p>You just can\u2019t do it using the native Shop tab or in-app checkout.<\/p>\n\n\n\n<p>Here\u2019s how creators and entrepreneurs are making it work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a link-in-bio storefront.<\/strong> Set up a storefront for your digital products using tools like Stan Store, Gumroad, Payhip, and Shopify (with digital delivery plugins). Put your storefront link in your Instagram bio and promote it in your posts, like Instagram user <a href=\"https:\/\/www.instagram.com\/miss.excel\/\" target=\"_blank\" rel=\"noopener\">@miss.excel<\/a> does.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5-473x1024.jpeg\" alt=\"Screenshot of miss excel on mobile, and her free \/ paid courses which help generate money for her on instagram.\" class=\"wp-image-1955\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5-473x1024.jpeg 473w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5-138x300.jpeg 138w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5-768x1664.jpeg 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5-709x1536.jpeg 709w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5-945x2048.jpeg 945w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-5.jpeg 968w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promote your products through your Instagram content.<\/strong> Use your Instagram Stories, Reels, posts, and Highlights to show previews of your product, share customer wins, and show the outcomes of using your product. Always point followers to your link in bio, or use the link sticker in Stories if you have access.<\/li>\n\n\n\n<li><strong>Sell via DMs.<\/strong> If you have warm leads\u2014followers who already engage with you\u2014use Instagram DMs to offer your digital products directly. Personal replies or simple prompts like \u201cDM me \u2018ebook\u2019 for the link\u201d can drive quick, high-converting sales.<\/li>\n<\/ul>\n\n\n\n<p>Need more inspiration? Along with @miss.excel, check out these digital and non-tangible sellers on Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/samkelly_world\/\" target=\"_blank\" rel=\"noopener\">@samkelly_world<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/nutrition.for.mamas\/\" target=\"_blank\" rel=\"noopener\">@nutrition.for.mamas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/nomacollectivehq\/\" target=\"_blank\" rel=\"noopener\">@nomacollectivehq<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/abigailpeugh\/\" target=\"_blank\" rel=\"noopener\">@abigailpeugh<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/blackgirlmotives\/\" target=\"_blank\" rel=\"noopener\">@blackgirlmotives<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-feature-instagram-shoppable-content-on-your-website\">4. Feature Instagram Shoppable Content on Your Website<\/h3>\n\n\n\n<p>Ready to think beyond the Instagram app? A surefire way to increase your site\u2019s conversion rates is to bring your Instagram content directly into your website.<\/p>\n\n\n\n<p>Tools like Foursixty (that\u2019s us! \ud83d\udc4b\ud83c\udffc) help you <a href=\"https:\/\/support.foursixty.com\/knowledge\/how-do-i-make-my-posts-shoppable-within-my-gallery\"><strong>add shoppable content to your website<\/strong><\/a>. With our tool, you can put real-time, on-brand Instagram feeds wherever you want on your site.&nbsp;<\/p>\n\n\n\n<p>You can feature a few different types of content, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shoppable user-generated content (UGC):<\/strong> Photos or <strong><a href=\"https:\/\/foursixty.com\/blog\/shoppable-videos\/\">videos<\/a><\/strong> from real customers using your products, with links that take shoppers straight to the item.<\/li>\n\n\n\n<li><strong>Influencer posts:<\/strong> Content from influencers who\u2019ve shared your products.<\/li>\n\n\n\n<li><strong>Product highlights:<\/strong> Posts that focus on certain products or collections\u2014great for new arrivals or bestsellers.<\/li>\n\n\n\n<li><strong>Brand content:<\/strong> Your own Instagram posts, so shoppers see your style, story, and products in action.<\/li>\n<\/ul>\n\n\n\n<p>Putting shoppable Instagram galleries on your website is a great way to build trust with shoppers and increase sales.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-6-1024x626.png\" alt=\"Screenshot of the desktop above the fold of Bella Hadid's website, which a number of models and her clothing line (Frankies Bikinis)\" class=\"wp-image-1952\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-6-1024x626.png 1024w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-6-300x183.png 300w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-6-768x470.png 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-6.png 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Our client, Frankie\u2019s Bikinis, features a <strong>shoppable Instagram gallery of posts <\/strong>on their <a href=\"https:\/\/frankiesbikinis.com\/?srsltid=AfmBOoo29nHmXnmG2b0EQkGm0cyT0ZBiM5ggPzsItcM5rw1M8Jf3W41W\" target=\"_blank\" rel=\"noopener\">homepage<\/a>\u2014and invites customers to tag UGC for a chance to be featured.<\/p>\n\n\n\n<p>If you want to put <a href=\"https:\/\/foursixty.com\/blog\/shoppable-content\/\">shoppable content<\/a> and UGC to work, Foursixty does all the heavy lifting for you, from getting rights to UGC to embedding galleries.&nbsp;<\/p>\n\n\n\n<p><strong>Pro tip: <\/strong>Foursixty also integrates with email platforms like Klaviyo. This means you can <em>also <\/em>put Instagram shoppable content into <a href=\"https:\/\/foursixty.com\/blog\/how-to-reduce-shopping-cart-abandonment\/\">abandoned cart<\/a> and product reminder emails. Learn <a href=\"https:\/\/support.foursixty.com\/knowledge\/how-do-i-integrate-my-abandoned-cart-galleries-into-my-klaviyo-account\">how to integrate abandoned cart galleries into your Klaviyo account<\/a> with Foursixty.<\/p>\n\n\n\n<p><strong>Pro tip #2: <\/strong>You can also <a href=\"https:\/\/foursixty.com\/blog\/roi-of-shoppable-content\/\">track the <strong>ROI of shoppable content<\/strong><\/a><strong> <\/strong>using Foursixty\u2019s built-in analytics\u2014measuring clicks, conversions, and engagement. See more in our guide to the <a href=\"https:\/\/support.foursixty.com\/knowledge\/3-ways-to-get-the-most-value-from-foursixty\">3 Ways to Get the Most Value from Foursixty<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-join-the-creator-marketplace-and-post-branded-content\">5. Join the Creator Marketplace and Post Branded Content<\/h3>\n\n\n\n<p>If a brand has ever reached out to ask you for a collaboration, you may be eligible to join the <a href=\"https:\/\/help.instagram.com\/337707278243327\/?helpref=related_articles\" target=\"_blank\" rel=\"noopener\">Instagram creator marketplace.<\/a><\/p>\n\n\n\n<p>This is where creators and brands connect to build official partnerships and run branded content campaigns.<\/p>\n\n\n\n<p>Branded content is any post where a creator is compensated\u2014either with money, products, or services\u2014in exchange for promoting a brand. This applies whether you&#8217;re a celebrity, influencer, or everyday creator using a creator or business account.<\/p>\n\n\n\n<p>Joining the creator marketplace and featuring branded content can be a great way to monetize your Instagram. As a creator, here&#8217;s what to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You must use the Paid Partnership label anytime there\u2019s an exchange of value between you and a brand.<\/li>\n\n\n\n<li>Tagging the business partner (brand or sponsor) is required when posting branded content on Instagram or Facebook.<\/li>\n\n\n\n<li>This applies to all types of posts: Stories, Reels, feed posts, and Live content.<\/li>\n\n\n\n<li>If your post includes affiliate links, you still need to use the Paid Partnership label, but you don&#8217;t need to tag a specific business partner.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7-473x1024.png\" alt=\"Example of branded content (or sponsorships) by Bloom sparkling energy on an instagram influencer's page. \n\" class=\"wp-image-1956\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7-473x1024.png 473w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7-138x300.png 138w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7-768x1664.png 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7-709x1536.png 709w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7-945x2048.png 945w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/instagram-monetization-7.png 968w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Source:&nbsp;https:\/\/www.instagram.com\/p\/DF6egG8vD19\/<br><\/figcaption><\/figure>\n\n\n\n<p>To stay compliant, always follow <a href=\"https:\/\/help.instagram.com\/1695974997209192\" target=\"_blank\" rel=\"noopener\">Meta\u2019s branded content policies<\/a> and check your eligibility for these monetization tools.<\/p>\n\n\n\n<p>Learn <a href=\"https:\/\/help.instagram.com\/337707278243327\/?helpref=related_articles\" target=\"_blank\" rel=\"noopener\">how to join the creator marketplace with Instagram\u2019s official guide.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-can-you-earn-on-instagram\">How Much Can You Earn on Instagram?&nbsp;<\/h2>\n\n\n\n<p>Realistically, you can expect to make anywhere from a few pennies to thousands of dollars on Instagram. Just as with any other type of business endeavor, there\u2019s no such thing as overnight success.&nbsp;<\/p>\n\n\n\n<p>Your earnings depend on factors like your audience size, engagement, <a href=\"https:\/\/foursixty.com\/blog\/instagram-niches\/\">niche<\/a>, content quality, and the monetization tools you choose to use.<\/p>\n\n\n\n<p>Back when Instagram had its now-discontinued Instagram Reels Bonus program, earnings were slim. According to <a href=\"https:\/\/www.reddit.com\/r\/InstagramMarketing\/comments\/199xqwb\/how_much_does_the_instagram_monetization_program\/\" target=\"_blank\" rel=\"noopener\">Reddit reports<\/a>, a few thousand views got you $50-$175.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"576\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-8.png\" alt=\"Reddit screenshot of a sub-thread talking about how to make money on instagram\n\" class=\"wp-image-1953\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-8.png 1013w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-8-300x171.png 300w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-8-768x437.png 768w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/figure>\n\n\n\n<p>Instagram Subscriptions can get you everything from a tiny monthly paycheck to a decent one. If you have 100 subscribers that pay you $2.99 a month, that\u2019s $299 a month before taxes and fees. Grow your subscriber list to 1,000 and you could earn $2,990.&nbsp;<\/p>\n\n\n\n<p>For sponsored content and <a href=\"https:\/\/foursixty.com\/blog\/brand-deals-on-instagram\/\">brand deals<\/a>, it all depends on the number of followers you have. The more followers on your Instagram page, the more you make.&nbsp;<\/p>\n\n\n\n<p>For example, India Reynolds\u2014a reality TV star with over 900,000 followers\u2014<a href=\"https:\/\/www.thesun.ie\/tv\/14489873\/love-island-all-stars-rich-list-2025\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">reportedly earns<\/a> between \u00a32,100 and \u00a33,200 per sponsored post.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"901\" src=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-9-1024x901.png\" alt=\"Monty_mungs instagram home page\n\" class=\"wp-image-1954\" srcset=\"https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-9-1024x901.png 1024w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-9-300x264.png 300w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-9-768x676.png 768w, https:\/\/foursixty.com\/blog\/wp-content\/uploads\/2025\/05\/ig-monetization-9.png 1163w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/monty.mung\/\" target=\"_blank\" rel=\"noopener\">@monty.mung<\/a>, a pet influencer account with over 30,000 followers, <a href=\"https:\/\/nypost.com\/2025\/01\/30\/lifestyle\/my-dog-rakes-in-big-money-on-instagram-many-followers-are-surprised-by-how-much\/\" target=\"_blank\" rel=\"noopener\">reported<\/a> earnings of $4,313 in six months from sponsored content and brand partnerships. To give you an idea of how much time it can take to start earning anything, the first six months of that year yielded no profits for Alison of @monty.mung.&nbsp;<\/p>\n\n\n\n<p>Another influencer, Lisa McGowan, reported earnings of over \u20ac1 million in 2023 through brand deals and her own digital product line, <a href=\"https:\/\/www.thetimes.com\/world\/ireland-world\/article\/how-influencer-lisa-mcgowan-earned-more-than-1-million-last-year-xc5qsk2jz?\" target=\"_blank\" rel=\"noopener\">according to The Times<\/a>.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re a brand, creator, or just starting your instagram account, there are real opportunities to build income through content monetization.<\/p>\n\n\n\n<p>The key to success?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make a creator account or business account<\/li>\n\n\n\n<li>Focus on high-quality content that offers value to your audience<\/li>\n\n\n\n<li>Combine multiple monetization tools, from branded content to Instagram Subscriptions<\/li>\n\n\n\n<li>Make use of <strong>shoppable content platforms<\/strong> like Foursixty to drive ROI across your Instagram content, website, and emails<\/li>\n<\/ul>\n\n\n\n<p>Want to learn more about how Foursixty can help you monetize your Instagram? <a href=\"https:\/\/foursixty.com\/dashboard\/register\">Sign up for a free trial<\/a> today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-different-ways-to-earn-money-on-instagram\">What are the different ways to earn money on Instagram?<\/h3>\n\n\n\n<p>There are several ways to earn money on Instagram depending on your follower count, niche, and <a href=\"https:\/\/foursixty.com\/blog\/user-generated-content-strategy\/\">UGC strategy<\/a>. You can get paid through in-app tools like subscriptions, bonuses, and even badges when followers buy them during Instagram Live sessions.<\/p>\n\n\n\n<p>You can also earn money by selling products such as digital downloads, physical goods, or merch. Many Instagram influencers also earn income through sponsored content, <a href=\"https:\/\/foursixty.com\/blog\/brand-deals-on-instagram\/\">affiliate marketing<\/a>, and by working with brands directly via influencer marketing campaigns.<\/p>\n\n\n\n<p>Long story short? If you have a strong Instagram presence and know your target audience, there are plenty of opportunities to be had.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-many-followers-do-you-need-to-monetize-instagram\">How many followers do you need to monetize Instagram?<\/h3>\n\n\n\n<p>There\u2019s no fixed number, but typically you\u2019ll need at least a few thousand Instagram followers to unlock features like Subscriptions or attract brand deals. That said, even smaller creators with highly engaged audiences can start earning. Monetization is about more than your follower count. You must also focus on how well you connect with your target audience and how consistently you offer up high-quality social media content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"does-instagram-pay-you-for-1-000-views\">Does Instagram pay you for 1,000 views?<\/h3>\n\n\n\n<p>Not directly. Instagram doesn\u2019t pay you a flat rate per view like some platforms do. However, during bonus periods, creators may earn small amounts based on views\u2014often just a few cents per 1,000 views.&nbsp;<\/p>\n\n\n\n<p>This is different from how platforms like TikTok or YouTube pay creators. On Instagram, you&#8217;re more likely to earn income through tools like live streams, by selling products, and via brand partnerships.<\/p>\n\n\n\n<p>We also have a great article on <a href=\"https:\/\/foursixty.com\/blog\/tiktok-monetization\/\">how to monetize Tiktok<\/a>; check it out if you&#8217;re interested.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-do-i-see-my-earnings-and-payouts\">Where do I see my earnings and payouts?<\/h3>\n\n\n\n<p>You can see your earnings and payout details in the professional dashboard of your Instagram account. This is where you\u2019ll manage tools like Badges, Subscriptions, and bonuses, and track how much you\u2019ve earned. Your payout is sent out every month, and you&#8217;ll receive invoices and updates directly to the email tied to your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"should-i-try-to-monetize-instagram-or-tiktok\">Should I try to monetize Instagram or Tiktok?<\/h3>\n\n\n\n<p>To maximize total benefit, you should optimize and try to monetize both; but if your time and resources are limited &#8211; usually follow this equation. <\/p>\n\n\n\n<p>Per 1000 views, Instagram Reels generating between $10 &#8211; $50 USD.<\/p>\n\n\n\n<p>Per 1000 views, Tiktok videos generate $0.03 &#8211; $0.04 USD.<\/p>\n\n\n\n<p>If you have the time and brand that can generate high quality reels and content, we&#8217;d suggest to focus on Instagram. However, if you have limited time and resources &#8211; but have an audience, prioritize Instagram.<\/p>\n\n\n\n<p>We have an article on <a href=\"https:\/\/foursixty.com\/blog\/instagram-vs-tiktok-monetization\/\">Tiktok vs. Instagram monetization<\/a>; check it out!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, Instagram was a cute online photo album where you could post your favorite iPhone snapshots of sunsets and plane wings. Now, it\u2019s an essential tool that helps entrepreneurs and creators connect with audiences\u2014and make money.&nbsp; Lots of it.&nbsp; Entire careers have been built using this app with humble beginnings.&nbsp; If you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gs-autolist{margin:15px 0 30px;border:1px solid #dddddd7d}.gs-autolist-item{padding:15px 15px 15px 5px;display:flex;align-items:center}.gs-autolist-title,.gs-autolist-title a{font-size:18px;line-height:24px;text-decoration:none}#gspb_toc-id-gsbp-66ed3f2 .gs-autolist-item{background-color:#fff}#gspb_toc-id-gsbp-66ed3f2 .gs-autolist-item:nth-child(2n){background-color:#eee}#gspb_toc-id-gsbp-66ed3f2 .gs-autolist-title a{color:#000}#gspb_toc-id-gsbp-66ed3f2 .gs-autolist-number{border-radius:50%;margin:0 20px 0 15px;text-align:center;font-weight:700;background-color:#de1414;color:#fff;height:25px;line-height:25px;width:25px;font-size:16px;min-width:25px}#gspb_toc-id-gsbp-66ed3f2 .gs_sub_heading .gs-autolist-number{font-size:70%}","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[34,35,32],"tags":[],"class_list":["post-1959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-marketing","category-influencer-marketing","category-ugc-marketing"],"blocksy_meta":[],"modified_by":"William Chin","_links":{"self":[{"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/posts\/1959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/comments?post=1959"}],"version-history":[{"count":21,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/posts\/1959\/revisions"}],"predecessor-version":[{"id":2923,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/posts\/1959\/revisions\/2923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/media\/1952"}],"wp:attachment":[{"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/media?parent=1959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/categories?post=1959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foursixty.com\/blog\/wp-json\/wp\/v2\/tags?post=1959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}