5 things every e-commerce company should know about video marketing in 2021 (with stats!)👇🏻
1. Video is growing (and shows no signs of slowing down).
✔️ @Cisco found that 80% of all internet traffic globally is dedicated to video streaming, which is up from 69% back in 2017.
✔️ @YouTube continues to grow by 50%, year after year.
2. Video spans generational gaps.
✔️ User-generated content strongly influences the buying decisions of 70% of baby boomers and 80% of millennials.
3. Video tips the scales and leads to conversions.
✔️ More than 50% of shoppers say online video has helped them decide which brand or product to buy (according to @Google).
✔️ 67% of shoppers turn to video at least once before making a purchase (according to @Moz).
4. Shoppers discover (and share) new brands and products on @YouTube.
✔️ More than 90% of YouTube users discover new brands and products on the platform.
✔️ More than 40% of shoppers around the world have purchased products they discovered on YouTube.
5. Your competitors are jumping on the video bandwagon.
✔️ Marketers who consider video an important strategy has grown from 78% to 92% in the past six years (according to @HubSpot).
More details (and links to sources) on our blog:
https://reeview.app/blog/5-things-every-e-commerce-company-should-know-about-video-marketing-in-2021-includes-statistics/