You may be wondering whether fake reviews on e-commerce sites are effective and whether they’re ultimately profitable if you don’t get caught.
Here's the results from a @harvard study:
While they found that e-commerce products with fake reviews receive an initial boost of 0.16 stars when those reviews start rolling in (leading to a 12.5% boost in sales), the benefits tend to be short-lived.
In fact, once the real reviews start arriving—those from customers—the backlash tends to be swift.
Perhaps it’s because real customers feel swindled, but in the weeks following the initial boost, product ratings fell 6.3% on average, and sales dropped by 21.5%.
The ROI on fake reviews doesn’t look promising, but that’s not even your biggest concern if you go that route.
More on the risky business of fake reviews - on our blog: https://reeview.app/blog/the-risky-business-of-fake-reviews/