FOR THE NAME - I STARTED BY LOOKING UP SYNONYMS OF ADJECTIVES I THOUGHT MY TARGET MARKET ASSOCIATES WITH UNDERWEAR. ONE OF THEM WAS ‘NATURAL’ SO SOMETHING THAT CAME UP AS A SYNONYM WAS “IN THE BUFF”. I ALSO I WANTED A NAME THAT WAS RELATIVELY GENDER NEUTRAL (IN CASE I EVER EXPAND INTO MEN’S UNDERWEAR).
I DO WATCH LOVE ISLAND UK AND I CAN NOT NOT SAY THAT THAT CONTRIBUTED TO THE DECISION. OVERALL, I DIDN’T WANT THE IDENTITY TO BE TOO DAINTY (I FELT LIKE THAT WOULDN’T REALLY BE ME). I WANTED TO REALLY UPHOLD VALUES/ IDEALS I PERSONALLY STAND FOR - THE MAIN THEME WAS WOMEN’S EMPOWERMENT (IN EVERY FORM): EMBRACING & CELEBRATING WOMEN’S SEXUALITY, WHILE ALSO RECOGNIZING THAT UNDERWEAR IS SO MUCH MORE TO WOMEN THAN JUST SOMETHING THAT CAN MAKE US LOOK GOOD WITH OUR CLOTHES OFF - IT SHOULDN’T HAVE TO BE ONE OR THE OTHER!
WHEN YOU’RE WEARING GOOD UNDERWEAR YOU FEEL GOOD… WHEN YOU FEEL GOOD, THAT IS REFLECTED IN EVERYTHING ELSE YOU DO.