Just 9 years after the first CASIO digital watch, the DW5000C was introduced - the very first G-SHOCK. G-SHOCK hit the scene after two years of trial-and-error plus 200+ prototypes, and CASIO had finally achieved a revolutionary, shock-resistant structure.
Now G-SHOCK has incredible brand presence across the world, in a range of industries. Praised by professionals in extreme working conditions to watch fanatics, all while appealing to street culture and so much more.