childe_co | INSTAGRAM | SEP 01

Spring has sprung “If you have a choice to protect the environment at absolutely NO cost to quality or style of a product.... take the god dam plant-based option.” @dannyclayton How do you personally live more eco sensitively? By asking myself a simple question… am I being a jerk? Do I need to buy bottled water? Do I need a plastic bag or is that going to kill a turtle? What is a daily action that you do that we all could do that helps the environment? Put your money where your mouth is. Support the business that provides eco friendly options. Even if it is buying your coffee from a café that has the paper lids. _ _ Our Childe WiLDe sunglass collection is made from 61% renewable resources using a plant based polymer made from castor oil as opposed to petroleum based chemicals. Most of all this eco-sensitive process drastically reduces harmful emissions to the environment. We created a fun symbolic example of the fact that our sunglasses are derived from plant based materials. We hope you enjoy this stop motion animation as a creative look at how we develop our eyewear. We also hope it inspires you further to consider the environment. _ _ Creative Director - @dannyclayton Artist and gardener - Jess Bush @onejessa Photography Film - Christopher Moore @cg_moore Logo art - @jaz_lynch #childewilde #ecofriendly #ecoeyewear #plantbasedsunglasses #sunglassesfashion