“Whilst it may seem counterintuitive to highlight the discomfort so many women face each day, these uncomfortable truths required a bold statement to drive meaningful reappraisal of something we have learned to live with for decades, as ‘the best we’ll get’. Alongside our continued, passionate commitment to ethical and sustainable production, it really is time to demand more from your underwear drawer.” - Ruth Haffenden, Boody’s Global Head of Brand and Marketing
We're so PROUD 🥹 of our new campaign and are so delighted to see you all love it too.
Now go on, Make Yourself Comfortable ✨