Introducing.
Make Yourself Comfortable. ✨
The campaign is driven by the confronting revelation that women spend a cumulative 27 years of their lives enduring discomfort from underwear that digs and rubs, alongside bras that leave deep impressions in the skin. This reality is widely accepted despite 30% of women saying uncomfortable underwear impacts their mood. 😦
We’re challenging the norm and inviting you to demand more from your underwear drawer. We firmly believe that the best impression your underwear can make is no impression at all. 🚫
In our bold and empowering campaign, we’ve showcased the unmistakable marks left by uncomfortable underwear. We’re calling out to the 50% of women who can’t wait to free themselves from their bras the moment they get home. Join us on this liberating journey to ‘Make Yourself Comfortable’ with our incredibly soft, organically grown bamboo viscose underwear. 💚👏✨🙌