cuup | INSTAGRAM | FEB 11

Strength in Numbers: part 1. Last weekend, we photographed forty five women from the CUUP community, styling our core silhouettes on a range of real bodies (in really great vintage by @thebreak). @_abigaildanielle, @stevilou, @bonzsi, and @lahainaaa wear The Demi in Black.⁠ .⁠⠀ For years, our many female forms have been squeezed into a few standard sizes. When our differences haven’t fit, we’ve been asked to compromise – our comfort, our sensuality, our sense of belonging. We created CUUP to change that. Thanks for being part of the new narrative. . Stay tuned to meet all forty-five women!