We created CUUP with a mission to redefine the way that women look and feel in their underwear. But a bra was only the beginning of our mission—ultimately, we wanted to create a paradigm shift in the way that we, as women, see ourselves, talk about ourselves, and relate to one another. And now, a year later, we know this shift is happening— because we get to hear it from you — every single day. Thank you for supporting us.