cuup | INSTAGRAM | OCT 26

"Real progress only comes with true commitment. Breakthrough research doesn’t happen overnight. Brand partnerships play a huge role. And storytelling is vital. Stories help people visualize the impact and connect with our mission, which is to fund breast cancer research until we find a cure.” - Lucretia Gilbert, @thepinkagenda⁠⠀ ⁠⠀ This week on SupportSystem, Lucretia Gilbert of @thepinkagenda joins @CUUP co-founder Abby Morgan to discuss how nonprofits & brands can work together to make real progress in breast cancer research: a cause intimately linked to CUUP’s mission. Link in bio to read the full interview.