At danetti_com , customer satisfaction and staff well-being are central to their values. As a result, they wanted to introduce a scent that would create a warm, inviting atmosphere and elevate the overall customer experience. After discussions with the client, two perfect fragrances were created to complement the showroom aesthetics and modern contemporary furniture offerings.
The showroom scent chosen was Black Tea & Jasmine, featuring top notes of Bergamot, Clove, and Thyme, with a heart of Jasmine and Ylang on a base of Sandalwood, Patchouli, Moss, Vanilla, Cedarwood, and Musk.
For the office reception, an energising scent of Sandalwood & Citrus was chosen, with fresh and warm notes of Sandalwood, Bergamot, and Lemon, giving it a timeless and invigorating core.
Scent marketing has several benefits, including enhancing the overall customer experience and reinforcing the emotional connection between customers and the brand. Studies show that the human nose has a remarkable ability to recall smells with 65% accuracy after a year, compared to only 50% accuracy for visuals after three months, making scent a powerful tool for building a lasting brand association.
A brand's signature scent can also be perceived as a commitment to cleanliness, providing an intuitive cue of a fresh and inviting environment. In addition, scented retail products such as private label candles, room sprays, and amenities can further connect retail outlets with guests and increase revenue.
Contact one of our experts at ecoscent@ecoscent.co.uk or call +44 (0) 20 3137 7283 to learn more about this offer and enhance your space with the power of fragrance
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