dbrand | INSTAGRAM | JAN 30

Look: science is hard. It's even harder when all of your scientists keep "accidentally" drowning in gigantic vats of ink. Can you really blame us? We told them that ICONS was coming back and we'd need a new limited edition colorway to sell. In response, they gave us enough metallic ink to fill an Olympic swimming pool. One thing led to another, and here we are. What did we learn?