Celebrated German designer Dieter Rams on good design: "Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.” If this sounds about right to you, try and catch the new documentary "Rams" by @gary_hustwit (director of "Helvetica"). 🎥👀💙