This one is HOT today.
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So why the name PENDEJO? .
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Really want to know? We were designing this line and the colors of the flannel looked like the classic Pendleton Label.
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Mind you, this was about the point of 2am in a design hole and we thought it was really funny how close the word Pendejo was and really thought what better way of honoring the fact that we are young and free and independent and able to do what we want with direction then to call a shirt that.
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Would it freak out the squares? Already did hahaha .
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But that’s what we do. You guys enjoy it and so do we. .
We take the important stuff serious and we have a whole lot of fun with the rest