Skateboard Pro, MTV Icon, Endurance Warrior, Dirty Vegan Cookbook Author, and Entrepreneur – this flannel pays tribute to Matt Pritchard and the mantra that started it all... “Sleep When You’re Dead”. The saying, SWYD, has transformed into more than just a mantra - It’s a lifestyle.. and an integral part of Matt’s entrepreneurial endeavors.
Introducing the DIXXON x Matt Pritchard: SWYD (Sleep When You’re Dead) Flannel
Seriously guys.. don’t sleep on this one - set your alarms for today 12/9 at 5 PM PT.